1. Positioning – formulating a clear central idea that chimes with your customers' desires and allows the business to be profitable. 2. Detecting patterns – recognising key variables that may create barriers to growth. 3. Managing the social system – influencing the workplace environment so that people can pull together and make the right decisions at the right time. 4. Selecting (and de ing) people – spotting talent, and making the change when the fit isn't right. 5. Leading your management team – trusting, and inspiring, an effective team of managers. 6. Setting goals – deciding what the business can achieve. 7. Setting priorities – assessing the actions that need to be taken in order to meet your goals. 8. Dealing with external parties – making sure that outside power groups beyond your control do not affect your business unduly.