This is an excellent book on creative thinking. It shows you how it does not take a rocket scientist to be a creative genius. The authors demonstrate several creative thinking strategies that work very well.

They indicate that most great ideas come from two basic thinking strategies, including problems in search of solutions and solutions in search of problems. The first strategy (problems in search of solutions) leads to the development of many new incremental products and services.

They are not so new in their concept, but they represent a different twist on existing concepts. The second strategy (solutions in search of problems) leads to totally brand new technological and innovative breakthroughs.

Both strategies add tremendous value to our society, to commerce, and represents incremental hundred of $billion in national economic wealth.